In a changing world, it is increasingly important to understand your customers, connect with them in the most effective way, and meet or exceed their expectations. Turning prospects into lifetime customers is the primary goal of businesses worldwide. The Lead-to-Cash (L2C) process brings together SAP Customer Experience solutions and SAP S/4HANA to achieve this goal. It creates a seamless experience not only for your customers, but also for your staff. In this session, you will:
- Learn about the Lead to Cash B2B Customer Journey and its benefits.
- Understand what activities are driven by the Lead to Cash process in SAP Customer Experience and SAP S/4HANA as part of the Intelligent Enterprise
- Get a closer look at the Suite Qualities
- Learn what materials and resources are available to support your implementation projects along the Lead to Cash process.
See you there!
Speaker: Christian Anderka - SAP CX Product Manager responsible for cross SAP Business Processes