derek_klobucher
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Member since ‎04-05-2011

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The customer buying journey has evolved from an end-to-end experience to a data-driven relationship. And a big part of that relationship is using customer data responsibly. “Machine learning really helps us see which customers we should be targ...
The savviest business decisions depend on a lot more than gut instinct, according to experts at SAPPHIRE NOW last month. Advanced analytics has replaced intuition as the gold standard for improving outcomes and creating new business models -- process...
Organizations have found a lot of new value for themselves and their customers over the past year, thanks to Internet of Things (IoT), machine learning, blockchain and other SAP Leonardo-related technologies. These successes usually result from a foc...
Some of the biggest names in retailing addressed technology, dramatic shifts in consumer behavior and more at the recent Global Retailing Conference 2018. Retail legends and cutting-edge researchers shared insights with startups, old pros and other a...
Declarations of the retail apocalypse for brick-and-mortar stores are more than overblown; they’re downright wrong, according to experts at a recent conference -- and they’ve got data to back them up. A savvy use of data can help retailers del...