Purpose matters. Take a look at this report: Fit for Purpose 2015. Authored by Radley Yeldar (RY) Limited, a creative consultancy in England, the report is the first ever of its kind. RY conducted extensive research to find the top 100 worldwide bran...

Imagine being the CEO of a major international company. These CEOs are enmeshed in complexity, under extreme pressure to simplify business and change everything – their mindset, as well as their company’s business model and processes.  With “business...

We’re here to put a dent in the universe. Otherwise, why even be here?” -- Steve Jobs, Co-Founder, Apple Over the past several years, I have seen companies put more effort – meaning, more time and money – into their brand, and it’s starting to pay of...