Have you ever gotten one of those generic "I'd like to add you to my professional network on LinkedIn." connection requests from someone you don't know? I'm sure, like me, you've had at least one or two! I often wonder why, on a professional network ...

Building a great summary is one of the key elements of an engaging, "customer-centric" LinkedIn profile. Your summary should tell the customer, in 4 short paragraphs, about you, about your company, and how those two elements will help the customer wi...

I often get asked - "I know I need to update my LinkedIn profile, but where do I start?" Well, here is my answer. The tips listed here are really the most basic things to change about your profile, to make it more professional. LinkedIn is a social b...

When it comes to social media and B2B, one of the most important things you can do is listen.  Actually, I think this concept applies to a lot of different areas of life!  We can learn so much, and gain invaluable trust when we truly listen to what o...

Some say it’s a war zone. It’s been one in the past.The relationship between IT and business users has often been a rocky one. Business users want the tools and applications they need to do their jobs, and IT struggles to provide it -- while keeping ...