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Member since ‎01-14-2014

User Statistics

  • 12 Posts
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  • 4 Kudos given
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User Activity

Swimlane Diagram – a great tool for research, design, development and as communication tool

04-08-2021
Most of our projects are complex and multifaceted or they change emphasis during their ‘life-time’ or both. These products and services are overwhelmed with expectations, needs, must-haves and nice-to-haves. They also have to cover, serve, support an...

Social Media / Social Selling in 2020

07-01-2020
When we think about e-commerce in the upcoming year and years the following four points should be on our radar. I predict not only further growth for influencer marketing, but also an even more rapid rise in social commerce and selling. We’ve seen q...

Defining Target or Test Groups

07-01-2020
After explaining what A/B testing is and how powerful it can be, I would like to stress how important it is to have the right persons, users, and customers to test. You can for sure test your product or service with all users / all visitors, but in...

How A / B Testing Improves Your Product and Service Launch

07-01-2020
It doesn’t matter how much you love your product, service, or app. There’s always room for improvements – meaning checking your tools, apps, and touchpoints about what we can do better. Improving the world, business, or flow of my workers. When we t...

Content and Context in Commerce

07-01-2020
The phrase “content is king” is widely believed to have been coined by Bill Gates. That may well be the case, but if so, who is King Content’s queen? That’s simple. If content is the king, then context is the queen. But let’s take a step back. If ...
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