SAP MC not connected to analytics cloud email metrics

[former_member1046473]

Hello!
I am consulting a client who is using SAP MC to send emails, and I am trying to find out if the default open rate presented in standard reporting is calculated by UNIQUE OPENS or total opens.

I also wanted to know if SAP MC uses any filters to filter out bots and/or false opens from ESPs. I can't find this anywhere. We DO NOT have analytics cloud so this is straight out of the box SAP MC.

Please help!

Gina

[isathore]

Hi Gina,

For your 1st question, see Clicking Links in Emails and Opening Emails | SAP Help Portal.

For the 2nd about bot clicks, we currently don't have any filtering in place. However, we have it on our roadmap to provide such functionality.

Best Regards

Isabelle

[isathore]

Hi Gina,

Indeed.

[former_member1046473]

THANK YOU! This is helpful. So I can deduce from this that the metric of opens in the standard report is UNIQUE but the metric of clicks is not.