I wrote late last year about the network of food – a vast digital landscape that can instantly connect consumers with everything from online recipes and nutritional information to cooking apps and food suppliers, all based on a deep understanding of ...

The consumer products (CP) industry could undergo more change in the next five years than it has in the last 50. Driving this change are major market shifts that are fundamentally transforming the way that CP companies think about growth and consumer...

I’ve described in previous blogs how the digital economy is about delivering experiences and outcomes like comfort, joy, security and control directly to consumers. But experiences and outcomes are challenging traditional models because they can’t be...

Trade promotions may be nearing an inflection point. One where the very nature of the practice itself – and the investments behind it – could fundamentally shift to new and different models for consumer engagement and promotion.Why? Consider the foll...

IDC recently published a report entitled, IoT and Digital Transformation: A Tale of Four Industries, which takes a look at how digital transformation is at the heart of many business strategies today, including in Consumer Products, and considers why...