How the Customer Data Platform is Redefining Retail
By Peter Gergen, Solution Architect CX
Currently, there is a transition from traditional retail experiences, characterized by generic product placements, impersonal offers and often frustrating ch...
A Deeper Analysis of the Benefits of a Customer Data Platform
By Peter Gergen, Solution Architect CX
A Customer Data Platform (CDP) offers companies a wide range of benefits when it comes to using and managing their customer information. It enable...
A Deeper Analysis of the Benefits of a Customer Data Platform
By Peter Gergen, Solution Architect CX
A Customer Data Platform (CDP) offers companies a wide range of benefits when it comes to using and managing their customer information. It enables...
A Deeper Analysis of the Benefits of a Customer Data Platform
By Peter Gergen, Solution Architect CX
A Customer Data Platform (CDP) offers companies a wide range of benefits when it comes to using and managing their customer information. A CDP giv...
Advantages and demands of customer data optimization
By Peter Gergen, Solution Architect CX
As a company, you have a wide range of interactions with your customers: through your website, newsletter, or personal meetings at trade shows. Your custome...
Absolutely. Loyalty, in particular, plays a crucial role in driving customer retention in the retail industry. Therefore, it is imperative to seamlessly integrate existing loyalty systems. In line with this, the SAP strategy of introducing a loyalty ...
Integration with CDP is proceeding in a similar manner. Here, too, I would implement it via the BTP CPI connection. Which technology comes into play in detail depends on the use case and the type of data warehouse.
In the banking environment, however...
