2021 proved that retail continues to grow and is not about to implode, as some believed a year earlier. Still, retail revival defined the year. The biggest takeaway from 2021 is the shift to e-commerce; consumers have embraced online shopping with v...
Today’s consumer industries is marked by rapid change and constant disruption in global consumer, retail, and supply markets. The rise of the digital consumer, direct-to-consumer (D2C) subscription services, and new digital touchpoints and channels ...
SAP Marketing Cloud November '21 Release (2111 Release) is here. Bringing with it a flurry of exciting new features and updates that enable marketers to gain deeper insights into their customers or prospects interest level, retarget audience with pe...
The digital world has given brands new ways to engage consumers. The pandemic has accelerated consumer demand for the ability to buy online. E-commerce has grown two to five times faster than before the pandemic and is here to stay. As retailers and...
Consumers are move diverse than ever before
According to US Census data, the population of people who are two or more races is estimated to be the fastest-growing racial or ethnic group over the next few decades, with Hispanics and Asians leading cl...
