As corporate earnings face increasing pressure in today’s market, CEOs are looking for ways to boost their bottom line.  After years of cost-cutting measures (slashing headcount, selling off assets, divesting businesses, etc.) that ultimately weaken ...

Holly Simmons, SAP Cloud Marketing, in collaboration with NetBase, has posted a fascinating article about how people feel about e-mail usage.  It effectively highlights the use of tools like SAP Social Media Analytics by NetBase to understand trends ...

Johann Wrede, Director of Solution Marketing for SAP Cloud, has written an excellent article about using social media analytics tools like NetBase to understand customer perception of a company vis-a-vis the competition, and how to leverage that data...