Love your examples I can spent another one which is one of the most beautiful ones I have ever seen 

I always say: We don't write for the Pulitzer Prize 

Give your readers a map! is so important.I like to see the structure when I start reading a text.  Choose headings and subheadings wisely or use a graphic. When I'm overwhelmed with unstructured information, I want to stop reading. The message to the...

@suzuki: It is so important to speak the language of the customers 

The perfect time for terminology discussions is not easy to find 樂If it is too early, you know too little about the subject. If it is too late, the wrong name is already cemented in place.