“Fruit of the Room”, a prominent online retailer specializing in fruit-themed products for the home, has been a long-time SAP Marketing Cloud (SMC) customer. Contact profiling, marketing permissions, trigger-based campaigns, and landing pages are ju...
What's the best way to get prepared for a successful SAP Customer Experience cloud deployment?
Customers often ask about how to best be prepared to run a successful Customer Experience (CX) Cloud deployment or adopt a new feature. SAP has several of...
Project Delivery Framework Fundamentals
Before going into details about how each release and phase works, there is a set of fundamental principles and practices which should be understood for an SAP Customer Data Platform project.
The SAP Cus...
I received this question from a partner and I'd like to have the answer available to all
"In C4C, we are creating/Updating Individual Customers and this data is replicated via CPI to the Hybris Marketing Cloud solution. In C4C - we can have multipl...
Hi! I'm based in Montreal, Canada and I've been with SAP and writing articles and blogs, and answering questions in different forums at SAP for about 7 years now. I'm part of our Customer Experience services team and my focus is customer data, mark...
Great work team!! I recognize several of these requests. I'll be sure to highlight the customer focus of the 2105 release to the customers I'm working with.
Hi TobiasYou can find the latest pricing information for SAP Marketing Cloud here. You can find the high level description of the content of each license (Professional includes Standard Edition functionality + recommendations, offers and integrated c...